CUSTOMER CENTRICITY TOPICS

RESTORING UBS REPUTATION „HINGES ON ACTIONS“
Recent efforts by UBS to boost its tattered reputation through marketing, refurbishment and sponsorship deals have met with a mixture of hope and scepticism... Article by www.swissinfo.ch
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THE CRISIS AS AN OPPORTUNITY
Drastic times ask for drastic measures. The current economic crisis is reason for many headaches among executive board members. The need to save costs...
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THE VALUE OF A CLIENT
Companies spend billions of Euros every year on their existing and future customers. These sums are increasing seen as investments rather than mere marketing budgets...
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BEI DEN KUNDEN SPAREN
Zahlreiche Branchen erleben harte Zeiten. Um zu überleben, muss der Gürtel enger geschnallt werden. Dabei stellt sich die Frage, wo am ehesten gekürzt werden kann...
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DER WERT EINES KUNDEN
Unternehmen investieren jährlich Milliarden in ihre bestehenden und zukünftigen Kunden. Welche Auswirkungen aber haben diese Investitionen...
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HALF OF THE MARKETING BUDGET IS WASTED
According to a study from VisonEdge, 86% of marketing executives are dissatisfied with their marketing performance management. Even worse, many executives still agree with the famous, old statement ‘I know that half of my advertising is wasted...
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SCHULTERSCHLUSS ZWISCHEN MARKETING UND CONTROLLING
Marketing und Controlling sprechen immer noch unterschiedliche Sprachen. Die damit verbundenen Übersetzungsprobleme verursachen in der Folge bekannte Diskussionen...
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